Terms of Service
Effective date: September 3, 2026
These Terms of Service ("Terms") govern your access to and use of Rooke, operated by Hum Labs LLC("we," "us," or "our"), available at https://rooke.ai (the "Service").
By creating an account or using the Service, you agree to these Terms. If you are agreeing on behalf of a business, you represent that you have authority to bind that business. If you do not agree, do not use the Service.
1. What the Service Does
Rooke provides an AI phone agent that answers inbound calls to a phone number provisioned for your business, collects job details, books appointments, and sends follow-up SMS messages to your customers on your behalf. It also stores the resulting call records, recordings, transcripts, job records, and customer records, and makes them available to you through a dashboard.
We may change, add, or remove features over time. We will not make a change that materially reduces core functionality of a paid plan during your current billing period without notifying you.
2. Accounts
You must provide accurate information when creating an account and keep it current. You are responsible for safeguarding your credentials and for all activity that occurs under your account. Notify us promptly at support@rooke.ai if you believe your account has been accessed without authorization.
3. Trial, Plans, and Billing
New subscriptions include a 7-day free trial. You will not be charged during the trial, and you may cancel at any time before it ends without charge. At the end of the trial your subscription begins automatically at the plan rate you selected unless you have cancelled.
| Plan | Price | Included calls |
|---|---|---|
| Starter | $249 / month | 300 per month |
| Growth | $499 / month | 600 per month |
| Pro | $799 / month | Unlimited |
Calls beyond your plan's monthly allowance are billed at $0.35 per call. Subscriptions renew monthly until cancelled. Payments are processed by Stripe; by subscribing you authorize recurring charges to your payment method.
You may cancel at any time. Cancellation takes effect at the end of your current billing period, and you retain access until then. Except where required by law, fees already paid are non-refundable.
4. Your Responsibilities
The Service acts on your behalf and communicates with your customers in your name. Several legal obligations therefore sit with you, not with us:
- Call recording notice — calls handled by the AI agent are recorded automatically. Recording laws vary by state and some require the consent of every party. You are responsible for ensuring callers receive whatever notice or consent your jurisdiction requires.
- SMS consent and registration — the Service sends text messages to numbers you or your callers provide. You are responsible for having a lawful basis to text those numbers, for honoring opt-out requests, and for completing any carrier registration (such as A2P 10DLC) required for your traffic.
- Accuracy — the AI agent answers using the business information, hours, service area, and pricing you configure. You are responsible for keeping that information accurate.
- Your customers' data — you are responsible for having the right to store and process the customer information you upload or that the Service collects for you.
5. Nature of the AI Agent
The phone and messaging agents are automated systems. They can misunderstand a caller, record details incorrectly, book an appointment at the wrong time, or fail to recognize an emergency. The Service is a tool that assists your business, not a substitute for your judgment. You should review bookings and call records rather than relying on them unverified.
We do not guarantee that the agent will answer every call, that any call will result in a booking, or that extracted details will be accurate.
6. Your Data
You retain ownership of your business data and your customer records. You grant us a limited licence to store, process, and transmit that data solely to operate and support the Service, including sending it to the third-party providers listed in our Privacy Policy.
We do not sell your data or your customers' data, and we do not use call transcripts or customer records to train general-purpose AI models. How long we keep data, and how to have it deleted, is described in the Privacy Policy.
7. Acceptable Use
You agree not to use the Service to:
- Send unsolicited bulk messages or conduct telemarketing campaigns
- Impersonate another business or person
- Violate any applicable law, including telemarketing, recording, and consumer protection laws
- Attempt to gain unauthorized access to the Service or other accounts
- Reverse engineer, resell, or white-label the Service except where your plan expressly permits it
- Interfere with the operation of the Service or place unreasonable load on it
8. Third-Party Services
The Service depends on third-party providers, including Vapi.ai, Twilio, Stripe, Supabase, Anthropic, and Railway. Their availability and behavior are outside our control, and an outage or change at one of them may interrupt the Service. Their handling of data is described in our Privacy Policy.
9. Suspension and Termination
You may stop using the Service and cancel your subscription at any time. We may suspend or terminate an account that breaches these Terms, that creates legal or security risk, or for non-payment. Where circumstances allow, we will give notice and an opportunity to correct the problem first. On termination, your right to use the Service ends; data deletion is handled as described in the Privacy Policy.
10. Disclaimers
The Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, timely, secure, or error-free.
11. Limitation of Liability
To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost business, or missed jobs, arising out of or relating to your use of the Service.
Our total liability for any claim relating to the Service is limited to the amount you paid us in the twelve months preceding the event giving rise to the claim.
12. Changes to These Terms
We may update these Terms from time to time. When we do, we will update the effective date above. If the changes are material, we will notify account holders directly. Continuing to use the Service after a change takes effect means you accept the updated Terms.
13. Governing Law
These Terms are governed by the laws of the State of Texas, without regard to its conflict of law rules. Any dispute arising out of these Terms or the Service will be brought in the state or federal courts located in Texas.
14. Contact
Questions about these Terms can be sent to support@rooke.ai.